Identity Creation

To create an identity for a newly formed construction company that specialises in barn conversions and new developments, founded by two partners with a long standing history in the construction and development industry.

A logo was created with traditional building qualities but with a contemporary style. That was very flexible and work on everything from a business card and a large site hoarding, was instantly recognisable in a very crowded sector and passed the ‘drive-past’ test for recognition.

The brick was chosen as it is the staple of the construction industry and rebranded with the company logo to add cohesiveness of the brand. This also gave the client the opportunity to use it in the future as a stand alone object, without the need of the typographic logo.