Brand Development

With two main areas of business, networks and servicing, Paralogic used a single logo for both, and subtitled any output to suit. With a recognised logo, name and history in the market a sympathetic and subtle development was required.

It was shown how by using the original design as an ‘umbrella’ brand with colour coded sub-brands would strengthen the company visually, and lay the foundations for future expansion.

This has improved recognition not only for long-standing and new clients, but also in-house. Having colour coding helps clients and employees distinguish the companies’ services and also makes it easier to track orders, invoices and correspondence.