Brand Creation
To create a brand in the fast expanding and highly competitive juice market. Seen by many to become the next ‘Coffee Shop’ boom sector of the drinks trade it is dominated by just a handful of companies - most of which use a comical/newage stand point for their design.
An identity was created that would set it apart from the crowd, with a bespoke typeface and a visual style that enforces the drinks proven health benefits, medical undertones were strengthened with the use of white space and silver to give an clean clinical appearance.
As the company has grown the phytojuice brand has been developed for new markets, but with a strong design foundation the brand has not been diluted by this evolution. |
